TikTok engagement rate calculator
Enter what a video did. You get both rates, because they answer different questions, and the band the figure falls in.
Free, no account, and nothing you type here leaves your browser.
| Low | under 2% |
| Average | 2 – 4.5% |
| Good | 4.5 – 8% |
| Excellent | over 8% |
How TikTok engagement rate is calculated
There are two ways to do it and they answer different questions. By views — likes plus comments plus shares, divided by views — tells you whether the video worked with the people it reached. By followers, the same interactions divided by follower count, tells you how much of an audience an account can actually move. A brand negotiating a rate usually means the second; a creator asking why a video underperformed means the first.
TikTok's engagement rates run higher than Instagram's or YouTube's, because the For You page shows videos to people who do not follow the account. That is also why a single video going wide can drag the by-views rate down while the account itself is doing fine — a lot of views from people with no particular interest.
The bands here are for engagement by views. Under 2% is low, 2–4.5% is normal, above 4.5% is better than TikTok's own published benchmark, and above 8% is unusual outside small and highly engaged audiences.
Should I use views or followers as the denominator?
Do shares and saves count?
Is a high engagement rate always good?
Doing this at volume?
These are calculators. The API behind them returns TikTok profiles, videos, comments, followers, sounds and hashtags as typed JSON — billed per result delivered, from $0.50 per thousand, with no subscription. New accounts get free credits to try it.